Ed "Big Daddy" Roth Photos and Letters

[TooOld]

While I was looking for info to build my Auto World McLaren I came across these goodies . It seems that in 1962 Oscar Koveleski became friends with Big Daddy and made a deal for Ed to design the first logo for Auto World .

The letters aren't very legible but obviously Roth had office letterhead and not just paper napkins like everybody thinks !

[tpatt56]

i remember the Auto World model catalogs when i was a kid. cool "wish books" whatever happened to them?

[mrtc4w]

Jun 26, 2013 19:44:40 GMT -6 tpatt56 said:

i remember the Auto World model catalogs when i was a kid. cool "wish books" whatever happened to them?

The name is still around. Round 2 now owns it:

www.autoworldslotcars.com/

Marty
Marysville, OH

[darquewanderer]

Yeah, just got my first Auto World catalog, in what, thirty years, from them the other day.
Nowhere as big or fancy as they used to be, but hey, it's a start.

[HTBomb]

I used to spend hours looking through my Auto World catalogs. Never knew Roth did the cool logo.